The HTC Desire 728 has been discontinued and is no longer officially sold or supported by HTC or local dealers in Pakistan. This page is kept for reference — full specifications remain available below for users researching or comparing older HTC models.
The HTC Desire 728 is a budget smartphone by HTC. The expected price in Pakistan will be updated soon (2026). It features a 5.5-inch Super LCD2 capacitive touchscreen display with 720 x 1280 pixels (~267 ppi pixel density) resolution. Under the hood, it is powered by the Mediatek MT6753 chipset, 16GB internal storage with 2GB. Storage is expandable via microSD card (supports up to 256GB) (dedicated slot). On the camera front, the HTC Desire 728 offers a Single rear camera setup led by a 13 MP sensor and a 5 MP front camera for selfies and video calls. Keeping the lights on is a 2800 mAh battery that delivers reliable all-day usage. Connectivity options include Dual-SIM, 4G network support, Bluetooth v4.1, FM Radio. It runs on Android OS, v5.1.1 (Lollipop) out of the box. The HTC Desire 728 is available in White, Black. Sensors on board include Accelerometer, proximity, compass. Check the complete HTC Desire 728 specifications, expected price, photos, and review below on MobilezSpec.
The display measures 5.5 inches with Super LCD2 capacitive touchscreen, 16M colors, Multitouch, giving HTC Desire 728 a sharp, vivid screen for everyday use. Under the hood, HTC Desire 728 runs on the Mediatek MT6753 chipset paired with 16GB built-in, 2GB RAM of storage, handling everyday apps and multitasking smoothly. On the camera side, you get 13 MP, autofocus, LED flash and a 5 MP, f/2.8, 34mm, 1080p@30fps front camera for selfies and video calls. Battery life is handled by a 2800 mAh battery, keeping the device running through a full day of typical use.
Common alternatives to the HTC Desire 728 in a similar price range include HTC Desire 10 Pro, HTC Desire 816G Dual Sim, HTC One M9s. See the full side-by-side comparison of display, chipset, RAM, camera, battery, and price on the HTC Desire 728 page.
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Brand: HTC. Find full specifications, price comparisons, and reviews of HTC Desire 728 on MobilezSpec.